Thursday, September 6, 2007

I have written quite a few articles about articles and their benefits, thinking to myself that I really understood the nature of articles and article marketing. For certain, after what I have experienced in the past couple of months with my own online home based business opportunity, I did not. As a matter of fact, I knew very little as to why I had to write and submit articles as the gurus instructed. I heard that it was because of the one way back links to my own web site. But that was not enough to motivate me. Eight months ago, I did not even know what a back link was. Instead, I focused on other aspects of internet marketing like Adwords, blogging, linking, list building and email marketing. These are all excellent endeavors, and they will help build the long term foundation that will eventually lead to success, but if you do incorporate article marketing into the repertoire of your internet marketing efforts, you will see improvements in the volume of website traffic to the tune of thousands, not the leanness that most marketers experience.
Articles are important for anyone with a website, big or small. Even an established online home based business opportunity is like a basketball with a leak in it. You have to keep pumping it up on a regular basis. There is a reason they say that the search engines like fresh content. The fresh content gets the most attention. The submission of one article to one article directory does not equal one back link to your website. It could mean thousands of back links to your website.
This can be explained by looking at a typical article directory. Each article is assigned a unique URL which is equal to one back link. Did you ever notice the article contents surroundings? These are the places that article back links multiply.
1. Featured (front page) - If your article is fortunate enough to land in the featured section of an article directory it is worth an additional back link in the search engines, the front page of an article directory is a web page after all. It is probably the most important and the highest pr web page of the article directory.
2. Article categories - Most article directories have a category column. If you go into the category that you chose when submitting the article, you will find your article. The same one that has not only the unique, but also the featured url. This makes 3 back links.
3. Author profile - All of your articles will show up under the author's page or profile.
4. Most popular - If an article directory has one, the most popular articles, those having been read the most, will also have a web page of it's own. This makes 5 back links for one article.
5. Recent - Most article directories display a list of the most recent article submissions on their front page. Of course, since so many articles are submitted, they usually do not stay there for very long. Yet for a few days you will have 6 back links for the same article.
6. RSS or copying- this is where the internet shines. Five or six back links per article is never enough. You ever hear that webmasters are looking for fresh content for their WebPages? If nothing else, your article is being found sitting in an article directory, usually a very popular and high pr article directory, and "scraped" into a new web page by a very different website.
Actually this is repeated by the thousands, especially if you submit the article to a couple of hundred high pr article directories. This is mostly done to build additional Adsense web pages and is income motivated. They are not stealing your article, only borrowing it on the condition that they leave your author's information intact, and thus creating yet another back link. It is these thousands of back links that actually push your web page to the top of the search engines quickly. Seem like a lot of work? Use one of the popular article submitter applications.
Once your online home based business opportunity web page is on page one of the search engines it just becomes a matter of keeping it there. This is where regular article maintenance comes in. Monitor an article title's back links by searching it in the search engines with quotes around it to find the total number of back links the one article is creating. Count the number of days it takes to reach it's peak and start back down. That is when you will need to submit another article. Depending on the size of your niche market this could be daily, every few days, weekly, or even monthly.
With regular traffic you should start making some money from your online home based business opportunity. You don't have to write all of these articles yourself. There are many ghost writing services that are more than willing to help you on your way to success. Just keep up the routine and your online home based business opportunity will behave like an automobile that is being injected with nitrous.
Leonard Bartholomew, B.S. Computer Science, is an affiliate marketer for an organization that has been in business for more than six years. Find all of the qualification of an extraordinary online home based business opportunity. This is an original content publication authored personally by Leonard Bartholomew, 2006 and may be republished freely with the author's information included.


The Number One Most Important Key To Online MLM Success
If you want to be an online MLM success, there is one thing that you absolutely need to have:
Your own subscriber list and lead capture page.
I know what you’re thinking; “my MLM company already provides me with my own lead capture page, why should I put in the time and effort to make another one from scratch?”
And here are just four reasons why:
1. Everyone else in your company has the same capture page.
2. You’re not setting yourself apart from everyone else promoting your product – what makes you so special?
3. Those contacts are ONLY allowed to be used for promoting the company’s product – you don’t have any leverage.
4. What if your company goes broke or you leave for something else? – you can’t access those contacts anymore and you have to start from scratch with your new venture.
They’re just a few of the reasons why using your company’s generic lead capture pages is not going to make you an MLM success.
Let me just paint a picture in your mind to demonstrate how powerful having your own list is:
Ok, let’s say you’ve already managed to build your own list of a few hundred to a few thousand targeted subscribers. You’ve also developed a relationship with these people so they trust you and think of you as a leader. You find a new MLM company that catches your eye and you sign up. Then you just send out a single email to your list letting them know that you’ve joined this new company, and include your link. Within a day of sending this out, you could have a new downline of possibly thousands!
I hope you’re starting to see why building your own separate list is so important to your MLM success.
Ok so what exactly is involved in building a subscriber list?
1. A Domain Name – i.e. www.YourSite.com
2. Hosting – a certain amount of space on the web where you can upload your website to.
3. An Auto-Responder – it can send out a sequence of emails automatically to every new subscriber so you can do your selling 24/7, plus you’ll be able to email your list with any new updates, etc.
4. A Free Bonus – you’ll need something to entice people to subscribe to your list like a free email course or report.
5. Your Web Copy – you’re going to need to sell visitors on your offer in writing.
This is a very simplistic way of looking at it, but I hope you get the idea of what you need to do. You can check out how I’m using this strategy at MLM Success Secrets here: http://www.MLM-Secrets.com
You want to build a relationship with your subscribers by giving them fresh, useful information, letting them know what you’ve been up to, etc. Just make sure you get your personality across.
If your subscribers know and trust you, they are much more likely to be interested in your MLM opportunity when you tell them about it.
Anyway I hope that after reading this article you’ve come to realise that having your own list of loyal subscribers is the number one key to being an online MLM success.


How to Generate A Residual Income Through Marketing An Affiliate Program
The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.
The Secret to A Residual Income Through Marketing An Affiliate Program
Residual income is what everyone wants for the work they do. Everyone would
love to be paid over and over for something they do once. It is possible
through affiliate programs, but the key is understanding how to market
effectively. Anyone can learn the secret to a residual income through
marketing an affiliate program.
Marketing is getting an idea out to others, getting them interested in it
and selling it to them. Marketing is the foundation for any good business.
It is more than placing ads or pitching ideas. Good marketing is provoking.
It catches the eye and makes a person want to know more. It makes them
interested so they seek out information and are willing to look for it.
Affiliate programs usually are centered around a website. The idea is that
the website serves as the information base for the program. People come to
the website and learn about the products and program. If they are
interested they buy or sign up. That is what is so hard. Most of the time
people will scan an ad and see a hundred others just like it, so they ignore
it and move on. They need something to catch their eye. They want it to be
different. Once they get to the website the information better be clear and
explain it all or else they will simply walk away. Good marketing will not
only lead them to the website, but peak their interest enough that they
willingly read through the website and learn more on their own. This is
what residual income is all about.
A good marketing campaign starts with well written ads. The ads should make
a person want more information. They should compel a person to spend time
learning about the program or products. A good ad will not explain, but
leave things open-ended. It should give enough information to make a person
curious, but still make them have to visit the website to learn more. Once
they get to the website it should have everything there they need to know.
It should also make them want either to sign up as an affiliate or to buy
the products. Their next step should be to buy or sign up. That leaves
very little left to do and makes it the ultimate residual income
opportunity.
Those of you not familiar with the latest on affiliate marketing now have at least a basic understanding. But there's more to come.
A person who can market successfully will only have to place ads. Then the
rest is handled by their website. If they can make people want to learn
more then their job is done. It really can be that simple. That is the
ultimate in residual income. A little work developing advertising and then
ongoing income. If marketed successfully an affiliate program can help a
person build a stable and solid residual income.
Hopefully the sections above have contributed to your understanding of affiliate marketing. Share your new understanding about affiliate marketing with others. They'll thank you for it.
About the Author:
Wade Whitehurst is an affiliate marketer with two websites.
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